Stellantis

This program offers new car buyers a 3-month trial of connected services followed by an additional 3-month extension if they provide their credit card information. Post subscription, we nurture the relationship with relevant messaging focused on feature usage while maintaining a connected services subscription. If a driver’s trial or subscription lapse, we deliver messaging to win them back. 

Owner’s of higher end vehicles receive a 3-year subscription to connected services as part of their purchase. The goal of this campaign is to drive feature usage, nurture our relationship with the vehicle owner and develop usage habits driving them towards future renewals after the 3-year period ends.

Using dynamic targeting we were able to reach vehicle owners with relevant content based on the time of day they opened the email. Our series of feature-based tips emails helps drive usage during this extended journey.

The subscription process for used vehicle owners is complex, involving several extra enrollment steps in order to access and choose a plan. In addition, owners haven’t had the benefit of a trial to show them everything they're missing.

 The used car experience campaign is designed to solve this by guiding owners through the subscription process step-by-step while showing them what they're missing. After subscribing, we focus on educating owners on even more of the features and benefits of their package and encourage product usage.

Vehicle owners across all ownership journeys receive targeted messaging encouraging them to add a Wi-Fi trial and subscription to their connected services plan. Following subscription we continue to encourage usage and drive renewal with feature-based messaging segmented by audiences such as road trippers, business travelers and families.  

Visually, this campaign was designed to stand out with striking overhead photography and the use of colorful illustrated icons.

Targeting owners who have tried connected services but haven’t subscribed, our promotional offer campaign drives subscription using compelling offers. Promos occur seasonally based on shopping occasions like Black Friday, or are trigged by events such as vehicle service visits.

Featuring a refreshed template with large visuals and offer driven copy, this campaign is meant stand out in the inbox. 

These quarterly newsletters showcase connected services features in a quarterly newsletter. We showcase seasonally appropriate features owners can take advantage of (summer road trip, anyone?) and ways to get the most out of their vehicle no matter the weather. 

The template was updated utilizing AMP (Accelerated Mobile Pages) functionality. This added interactive collapsing & expanding sections to the email driving user engagement, adding a deeper level of storytelling and increasing overall time spent reading the email.