Building on Olive Garden’s iconic tagline, “When you’re here, you’re family,” we reimagined the kids’ menu to engage the whole family—turning a simple meal into an unforgettable experience that kept families coming back.
With themes such as summer camp adventures and superhero missions, the menu told a story across a multi-page, lavishly illustrated activity book filled with custom games, puzzles and activities designed to spark kids’ imaginations.
The experience extended beyond the table, too. A dedicated kids’ page on olivegarden.com introduced the characters, featured an answer key, offered nutrition info and even hosted a gallery for kids to submit their own artwork for a pet drawing contest.
To take it to the next level, we added digital elements including augmented reality coloring sheets that brought characters to life in app, as well as a mobile, spaceship-themed game blending hands-on creativity with tech-savvy fun.
The result was a best-in-class kids’ menu experience designed to delight young guests, engage families and create lasting connections while keeping Olive Garden top of mind for the whole family.