Wolters Kluwer

Wolters Kluwer, a leader in nursing education for over 135 years, faced a turning point. Traditional textbooks weren’t enough, the global pandemic caused workforce shortages and upstart competitors were introducing their own adaptive platforms. The brand needed to prove to nursing educators that their evidence-based content was the most trustworthy solution.

To meet the challenge, our team crafted a bold rebrand of their nursing education platform built around the message: The Future of Our Frontline is [Bright/Brave/Ready]—blending confidence and optimism. The visual design spotlighted healthcare workers as the heroes of the story.

The cross channel campaign drove engagement and reinforced Wolters Kluwer as the trusted leader for modern nursing education solutions across their dynamic product lineup.

ROLE: Art direction, design

Despite being the gold standard in clinical research for over 20 years, OVID had a brand problem. Seasoned librarians, doctors and clinicians trusted it, but younger users had no idea what OVID was.

The rebrand modernized OVID’s image through bold, emotive copy and striking visuals transforming medical research into a hero’s journey positioning the brand as the essential guide to uncovering scientific truths and life-changing discoveries.

The refreshed identity leaned into the beauty of science using visuals typically hidden from the naked eye and a copy system that balanced empowering storytelling with practical relevance.

ROLE: Art direction, design